Google Business Profile Adds Links to Social Media Accounts

The new feature allows to make connections to platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (previously known as Twitter), and YouTube, within your business profile.

In more detail, the extended help document outlines the process: “Share more about your business with social media links. You can now manage which social media links are displayed to customers on your Google Business Profile.” However, this feature is currently accessible only in specific regions and may not be available for all Business Profiles.

Google has indicated that eligible Business Profiles might receive automatic inclusion of social media links. It’s important to note that as of now, performance metrics for these links are not yet accessible.

The URL formats you should use are as follows:

You have the option to include one link for each social media platform in you Business account (one link for FB, one link for LinkedIn etc).

Let’s see how to integrate social media links.

Adding social media links:

Access your Business Profile.
Click on “Edit profile” under Business Information and Contact.
To make edits, click on “Social profiles” and then the downward arrow.
From the dropdown, select the desired social media link to include.
Input the link within the web address field.
Save your changes.

Editing social media links:

Access your Business Profile.
Click on “Edit profile” under Business Information and Contact.
To make edits, select “Social profiles.”
- Modify the web address field associated with the social media link you wish to update.
- You can refer to the provided table for the correct link formats.
Save your changes.

Removing social media links:

Access your Business Profile.
Click on “Edit profile” under Business Information and Contact.
Next to the profile you want to remove, select “Trash” under “Social profiles.”
Save your changes.

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Google Business Profile Testing AI To Help Owners Write Business Descriptions

Google Business Profiles is currently running a test that harnesses the power of generative AI to assist business owners in creating compelling descriptions for their businesses. This innovative feature aims to streamline the process of crafting engaging business descriptions, making it easier for owners to convey essential information about their businesses to potential customers.

The new AI-powered business description feature is being gradually rolled out to a selected group of business owners who have access to Google Business Profiles. When owners edit their business profiles on Google and proceed to edit their business descriptions, they may be presented with an option to use an AI-generated business description.

It looks like:

The AI-generated descriptions are specifically labeled as a “creative writing aid” to remind users that the suggestions may not always be entirely factual and should be verified for accuracy.

According to the shared screenshots, the AI-generated description can be accessed by clicking on the “suggest description” option within the business profile editing interface. Upon selecting this option, the AI offers a generated business description that the owner can choose to use as-is or customize further.

Additionally, the AI tool allows business owners to supplement the suggested description with more details about their business.

Information in your Business Profile should be actual – AI-feature draws information from your Business Profile to propose a description for your business.

Also, business owners can write their own descriptions and use the AI tool to improve upon them, making the process more collaborative and personalized.

As a creative writing aid, the AI-powered feature aims to save time for busy business owners by generating a description based on information already available in the Business Profile. This can be particularly beneficial for new business owners who may struggle with crafting a concise and compelling business description. However, it is crucial for users to review the AI-generated suggestions for accuracy before updating them on their Business Profile to ensure that they accurately reflect the essence of the business.

In conclusion, Google Business Profiles’ new AI-powered business description testing represents a significant step forward in leveraging AI technology to aid business owners in presenting their establishments effectively. By providing a convenient creative writing aid, Google aims to empower business owners to showcase their businesses and attract potential customers with informative and engaging descriptions. As the testing phase progresses and more feedback is collected, it is likely that this feature will be fine-tuned to offer even more value to the business community on Google.

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Google Business Profile Adds Links to Social Media Accounts

﻿Google Business Profile Testing AI To Help Owners Write Business Descriptions

Google Business Profile Testing AI To Help Owners Write Business Descriptions