As of March 5, 2024, Google has discontinued support for single-page websites created through Google Business Profile. Consequently, domains ending in business.site and negocio.site have been removed. When attempting to access such a website, customers will be redirected to the company’s business profile.
The redirection to the company profile is temporary and will only work until June 10, 2024. After this date, customers clicking on the link will receive a “Page Not Found” error message.
What is the value of a website for business?
The website plays a crucial role in the efficient operation of a business, facilitating various functions:
How to increase organic traffic and not lose potential revenue?
Having a properly optimized website positively impacts its interaction with search engine algorithms, thereby enhancing your business’s online visibility and attracting a larger flow of clients.
It is quite common for blog pages, general company information, or competitor websites to appear in local search results instead of personalized information pages specifically about the location the client was searching for.
For instance, when a user searches for “Cafe ‘XXX’ in Ostpark,” they may receive results such as job openings or information about food delivery from Cafe ‘XXX,’ rather than the desired information. Consequently, these results do not align with the user’s intent. In most cases, the user will not expend additional effort to search and may opt for a competitor instead, leading to potential customer and revenue loss for the business.
Another example illustrates how companies miss out on potential website traffic.
For example, when conducting a local search query like “Ukrposhta Brovary,” it’s evident that third-party websites garner the majority of the traffic instead of the official Ukrposhta website.
Conversely, when examining the query “Nova Poshta Brovary,” it’s noticeable that the primary search results direct users to the Nova Poshta website.
Therefore, for a more quality representation of your business in local search queries, we recommend creating web pages for each individual location.
In the Getpin account, it’s easy to create a web page based on the information provided in your Google Business Profile (GBP). This process is fast, convenient, and doesn’t require significant resources.
Getpin will provide you with:
In the web page settings, you have the ability to:
*It is worth remembering that SEO settings provide search engines with brief information about the page. Properly filling out these parameters enhances the relevance of pages and increases the chances of your site ranking higher in search results for relevant queries.
Remember that your company profile on Google is a powerful tool for presenting your business. You can share important information, news, links to social media, attract customers’ attention with photos, and indicate convenient ways to contact you. However, for this tool to benefit your business effectively, it is crucial to maintain the relevance of the information provided in the business profile and promptly respond to customer inquiries.
To achieve this goal, we recommend using the efficient and convenient solution offered by Getpin. In the Getpin dashboard, you can easily manage your company profile and locations not only on Google but also respond to messages and reviews from various platforms and social media such as Facebook and Instagram. You don’t need to log into different accounts separately; all actions are available in the unified Getpin dashboard.
For more detailed information, please contact a Getpin manager.
