Google has launched Bard, its answer to ChatGPT

Ever since the conversational artificial intelligence (AI) ChatGPT took the world by storm with its impressive capabilities, all eyes have been on Google to see how the tech giant would respond to this apparent competitor to its dominance over search.

Enter Bard, Google’s own chatbot which Sundar Pichai, the company’s CEO, says “seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models”.

Bard operates in a similar manner to ChatGPT and Bing as it is an AI-based chatbot that provides text-based assistance to users. However, unlike ChatGPT, which relied on browser extensions to access the internet, Bard has direct access to the internet to provide relevant answers to users. This feature makes Bard more convenient and easier to use, particularly for users who need quick and reliable answers to their inquiries.

One of the features of Bard is its language model LaMDA, which Google introduced two years ago. LaMDA is built on a neural network structure called “Transformer”.

Interestingly, both Google and OpenAI, the makers of ChatGPT, use the Transformer structure for their language models.

At present, Bard is only available in the US and the UK. Users in other countries will have to wait for its release. However, based on the recent release of Microsoft’s new Bing version, it is expected that users worldwide will soon have access to Bard.

Despite being an early experiment, Bard performs well and provides quick and reliable answers to various text-based inquiries. Compared to ChatGPT and Bing, Bard is faster, likely due to its low usage rate. ChatGPT’s free version, for instance, can sometimes become overwhelmed and fail to provide complete responses.

In conclusion, Google’s latest AI chatbot, Bard, promises to be a worthy competitor to other popular chatbots, with its unique features and direct access to the internet. Although it is still in its early stages, Bard’s impressive performance suggests that it has the potential to revolutionize the chatbot industry.

16.03.202319.03.2023

Google Business Profile Statistics: Changes in Metrics and Approach

Recently, Google made changes to the list of metrics in Google Business Profile statistics 📊

Some new metrics were added, while some old ones were removed.

So, what has changed? 🧐

👉🏻 New metrics added to Google Business Profile statistics include:

The number of orders received at the location
The number of bookings received at the location
The number of messages received at the location

This information is valuable for businesses, especially those in the service industry.

👉🏻 Google now shows all the keywords that generate impressions for your location. In other words, you get a list of all the search queries that users made before finding your location. Previously, Google highlighted separate types of search queries: categorical, branded, and direct.

👉🏻 The updated “Place views” metric offers more detailed information about the source and device that users are using to view your location. This metric now includes more details, including the number of views from mobile or desktop devices, as well as the number of views from Google Search or Google Maps.

Google has also removed several metrics from Google Business Profile statistics, such as the number of views on posts and photos, details on routes planned, and the number of phone calls. However, while some metrics have been removed, the new metrics more than make up for their absence.

In summary, the changes in statistical indicators offered by Google Business Profile provide companies with more up-to-date information about their online presence. By using these indicators, companies can optimize their online presence and reach more potential customers.

If you need more detailed information about these changes or require additional assistance in managing locations in your Google profile, contact the Getpin team 🦸🏻

03.03.202307.03.2023

Reviews – An Important and Effective Tool for Business.

Reviews - An Important and Effective Tool for Business.

According to the latest survey, 98% of consumers read online reviews on the internet 🤓

In turn, 93% of respondents say that reviews influence their purchase decisions.

Consumers expect high standards from the brands they work with, and most indicate that they will not work with a business or product that has a rating lower than 3.3 stars ⭐️⭐️⭐️⭐️

Of all the review platforms, Google has the largest number of reviews – 87% use it to rate local companies. These data suggest that local companies cannot ☝️ afford to ignore the opportunity to present their business at Google.

If you need help managing your business profile, write to us and we will audit your Google profile for free and provide useful recommendations on how to manage it.

It should be noted that it is not only the reviews themselves that are important, but also how business owners react to them. Unfortunately, 75% of companies do not respond to negative comments 🙅🏻‍♀️ while 88% of consumers are more likely to use a business when the owner responds to all reviews 💁‍♀️

So take care of your online reputation and use the solution from Getpin – reviews from Google, Facebook, and other resources in a single Getpin account 🔥 Also, enjoy convenient settings for auto-replies and other useful tools 😎