Google Business Profiles is currently running a test that harnesses the power of generative AI to assist business owners in creating compelling descriptions for their businesses. This innovative feature aims to streamline the process of crafting engaging business descriptions, making it easier for owners to convey essential information about their businesses to potential customers.

The new AI-powered business description feature is being gradually rolled out to a selected group of business owners who have access to Google Business Profiles. When owners edit their business profiles on Google and proceed to edit their business descriptions, they may be presented with an option to use an AI-generated business description.

It looks like:

The AI-generated descriptions are specifically labeled as a “creative writing aid” to remind users that the suggestions may not always be entirely factual and should be verified for accuracy.

According to the shared screenshots, the AI-generated description can be accessed by clicking on the “suggest description” option within the business profile editing interface. Upon selecting this option, the AI offers a generated business description that the owner can choose to use as-is or customize further.

Additionally, the AI tool allows business owners to supplement the suggested description with more details about their business. 

Information in your Business Profile should be actual – AI-feature draws information from your Business Profile to propose a description for your business. 

Also, business owners can write their own descriptions and use the AI tool to improve upon them, making the process more collaborative and personalized.

As a creative writing aid, the AI-powered feature aims to save time for busy business owners by generating a description based on information already available in the Business Profile. This can be particularly beneficial for new business owners who may struggle with crafting a concise and compelling business description. However, it is crucial for users to review the AI-generated suggestions for accuracy before updating them on their Business Profile to ensure that they accurately reflect the essence of the business.

In conclusion, Google Business Profiles’ new AI-powered business description testing represents a significant step forward in leveraging AI technology to aid business owners in presenting their establishments effectively. By providing a convenient creative writing aid, Google aims to empower business owners to showcase their businesses and attract potential customers with informative and engaging descriptions. As the testing phase progresses and more feedback is collected, it is likely that this feature will be fine-tuned to offer even more value to the business community on Google.

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