Recently, Google made changes to the list of metrics in Google Business Profile statistics 📊

Some new metrics were added, while some old ones were removed.

So, what has changed? 🧐

👉🏻 New metrics added to Google Business Profile statistics include:

• The number of orders received at the location
• The number of bookings received at the location
• The number of messages received at the location

This information is valuable for businesses, especially those in the service industry.

👉🏻 Google now shows all the keywords that generate impressions for your location. In other words, you get a list of all the search queries that users made before finding your location. Previously, Google highlighted separate types of search queries: categorical, branded, and direct.

👉🏻 The updated “Place views” metric offers more detailed information about the source and device that users are using to view your location. This metric now includes more details, including the number of views from mobile or desktop devices, as well as the number of views from Google Search or Google Maps.

Google has also removed several metrics from Google Business Profile statistics, such as the number of views on posts and photos, details on routes planned, and the number of phone calls. However, while some metrics have been removed, the new metrics more than make up for their absence.

In summary, the changes in statistical indicators offered by Google Business Profile provide companies with more up-to-date information about their online presence. By using these indicators, companies can optimize their online presence and reach more potential customers.

If you need more detailed information about these changes or require additional assistance in managing locations in your Google profile, contact the Getpin team 🦸🏻