This week, Google introduced an update that simplifies the management of business profiles on Google Maps. Now, owners of local businesses with a Business Profile will see a new “Business” tab on the main screen of Google Maps.

The new “Business” tab brings together some useful functions in one place, making it easier for owners and administrators to manage their business profiles.

Now in one place for you:

Update of business hours and company information.

Owners can make real-time updates to their profiles, such as operating hours, contact details, and offers for products/services. This ensures that customers have access to the most up-to-date information, leading to improved customer satisfaction.

Notifications for new reviews and customer messages.

Interacting with customers is increasingly important. Business owners can directly respond to customer reviews on the Google Maps platform, creating a more interactive and personalized communication channel. This feature helps build trust and strengthen customer relationships.

Important statistics, recommendations, and advertising.

Understanding customer behaviour and preferences is crucial for making informed decisions. In the new “Business” tab, businesses can view key statistics that provide valuable data on customer interactions, search trends, and demographic characteristics. This data helps businesses refine their strategies and tailor offerings for better customer satisfaction. Additionally, businesses can receive notifications from Google regarding recommended actions and customize advertising.

Adding images and posts.

Inform customers about the latest news and special offers from your company. Quality images and engaging informative text can be useful tools for attracting potential customers.

Having a quality business profile on Google Maps offers numerous advantages for businesses of all sizes, allowing them to:

👉 Increase visibility: Optimized profiles increase the chances of appearing in relevant searches and attracting potential customers.

👉 Enhance reputation and trust: Promptly responding to customer reviews and maintaining accurate information fosters trust and positive customer sentiment.

👉 Engage customers in interaction: Interactive capabilities enable businesses to actively communicate with customers, fostering loyalty and repeat visits.

👉 Make data-driven decisions: Access to analytics allows businesses to gather valuable insights for improving marketing strategies and effectively targeting their audience.

If you desire more comprehensive management capabilities beyond Google, including other maps (Bing, Waze), social media platforms (Facebook, Instagram), directories, and more, we recommend trying the solution provided by Getpin.

Getpin offers convenient features in a unified dashboard, allowing businesses to stay connected with customers and strengthen their online presence.