What is Google Business Messages?
Nowadays, consumers are constantly choosing goods and services, so the speed, ease, and accessibility of communication with businesses is a crucial factor for customers at different stages of the marketing funnel.
At the stage of interest and consideration of a product or service, a potential customer is looking for an opportunity to get answers to questions quickly, at the stage of purchase – to clarify the availability of goods, the working hours of a particular location, or just to get additional advice.
Business solutions for communication can be different, but the main rule is to be available to the client whenever he needs and to provide a positive user experience at all stages of interaction.
Google Business Messages is an online messaging platform that allows you to respond instantly to customer requests and provides fast communication between the brand and the customer, simplifying in this way the path from interest to purchase.
Customers can start a chat with your business by simply searching it on Google, including Google Search and Google Maps.
How does it work?
After finding a company in Google search and Google maps, your potential or regular customer can start a chat and send you a message by clicking the “Chat” button.
*This feature is currently only available in the mobile version.
The request is immediately picked up by the bot, which instantly responds with a programmed text, and then the responsible business manager can join the conversation.
Advantages of integrating Google Business Messages in Getpin account
It takes only 6 steps and with the help of an intuitive interface, you can easily create various relevant templates in your Getpin account with segmentation by keywords and customer requests.
How to connect Google Business Messages and set up integration in the Getpin account
To connect, you need to follow a few simple steps:
To summarize, Google Business Messages is not only a messenger for interaction, but also a strategic opportunity to build a strong brand and meet the needs of the modern customer.
Implementation of this platform can help your business achieve effective customer interaction, as for the integration with Getpin, it will consolidate all brand contacts and allow you to manage communication from a single account.