Scaling the Business Was Being Held Back by Routine
At the beginning of 2024, the Doner Market chain was growing rapidly and had already reached 150+ locations across Ukraine. Franchisees were opening new outlets, customers were lining up — the offline results were impressive. But online, the picture was more complicated.
Google Maps and Google Search — where customers look for the nearest shawarma spot or restaurant — did not always display Doner Market correctly. Some locations remained invisible, some profiles were duplicated or suspended, and information about opening hours or menus was often incomplete. The marketing team spent hours on manual processes — from verifying new locations via video calls to publishing posts for each individual location.
Despite the company’s offline growth, its online presence lacked a systematic approach. That was when Doner Market turned to Getpin to bring order to hundreds of profiles and make the entire chain as visible as possible to customers in the digital environment.
What Doner Market Came to Getpin With
“The challenge was updating information for all locations because of the amount of manual work involved, which could result in incorrect information about a location and delays in responding to reviews. There was also no centralized analytics, making it difficult to understand which locations had strong ratings and which ones needed improvement.” — Doner Market team
- An unverified Google Business Profile account.
Without the “Verified” status, every new Doner Market location had to be verified manually, often via video calls. This approach was slow and inconvenient: not every local employee could easily complete the verification, especially since most locations operated under a franchise model. The lack of centralized control over the process caused delays in launching new locations and increased the risk of duplicate or inaccurate information appearing on Google Maps. - Difficulties working with Google Support.
Doner Market franchisees generally did not have extensive experience working with Google Business Profile. When trying to resolve issues themselves, they often found that support requests to Google could remain unanswered for weeks. When duplicate profiles (“copies”) appeared, some locations were suspended and required a complicated re-verification process to be restored. In addition, even correctly submitted business names could sometimes be displayed incorrectly on Maps due to Google’s automated moderation algorithms. - Unoptimized data and no unified standard.
Some Doner Market locations were not represented online or had incomplete information: social media links were missing, opening hours were not added, or business descriptions were incomplete. These gaps reduced customer trust and limited visibility — potential visitors simply could not see some restaurants in local search results. - A large volume of reviews with no timely response.
The chain was rapidly gaining popularity and received 2,274 customer reviews in 2024 alone — an average of 6 reviews per day. Reading and responding to every review manually was difficult. This created the risk of negative feedback accumulating without a response, lowering the average rating and weakening customer loyalty. - Time-consuming content posting.
To maintain audience engagement, Doner Market published news and promotions on its Google profiles. However, marketers had to manually duplicate the same content across dozens of locations. This was highly time-consuming: publishing a single update across 150+ locations could take an entire working day. At the same time, direct traffic to the website from these posts was relatively low, which reduced the motivation to publish regularly.
Key Solutions and Implementation by Getpin
- Mass account verification.
In 2024, Getpin fully verified Doner Market’s Google profile. Since then, new locations have been verified automatically — without video calls or unnecessary manual work. In addition, around 10 duplicate profiles were removed, 15 locations were reinstated, and 10 third-party profiles were removed. - Working with Google Support.
The Getpin team spent more than 700 hours — equivalent to over 4 months of work for one person — communicating with Google moderators, reducing request resolution times from several weeks to just a few days. Doner Market also received ready-to-use guidelines for marketers and franchisees, helping reduce errors and speed up the onboarding of new locations. - Data optimization.
Using the Getpin dashboard, logos, business names, opening hours, and descriptions were centrally updated across all 150+ locations. 15 new locations were added, social media profiles were integrated, and map addresses were clarified to ensure that all profiles were displayed correctly and were convenient for customers. - Review automation.
Getpin’s automated responders helped Doner Market process 90% of reviews in 2024 alone, saving more than 100 hours of team time. By August 2025, the number of responses had grown to 3,278, with 100% of reviews receiving a response. This approach made customer interactions more timely and systematic. During this period, the chain’s average rating gradually increased from 3.78 to 4.07, indicating stronger customer loyalty. - Mass posting.
With Getpin, the Doner Market team was able to publish a single post across all locations at once. Over the course of a year, 44 posts were published a total of 9,504 times, saving approximately 792 team hours. In 2025, this number increased to 60 posts, published regularly without additional manual effort.
Results of the Partnership
- +98% Google Maps impressions.
Doner Market significantly increased its visibility on Google Maps — exactly where customers search for the nearest location and immediately get directions. - +52% customer actions.
Requests for directions increased by 52%, calls by 31%, and website visits by 70%. - +96% reviews.
Customers are leaving almost twice as many reviews. 100% of them received a response, while the chain’s average rating increased from 3.78 to 4.13. - Nearly 3,000 hours saved.
Throughout the partnership, automated responders processed 4,248 reviews, while mass posting made it possible to publish 83 posts across all locations at once.
Getpin as a Partner That Helps Franchise Networks Grow Without the Chaos
“With Getpin, we were able to centrally manage the entire network, quickly update information, and respond to reviews. This made our processes much simpler and allowed us to focus on growth and other important strategic priorities.”
— Alona Bulana, Head of Brand Group, Doner Market
Choosing Getpin became a solution that changed the way Doner Market manages its network. Instead of dealing with hundreds of small technical tasks, the team was able to focus on what matters most — business growth and maintaining service quality. Now, every new location quickly appears online, information stays up to date, and customer reviews no longer go unanswered.
For a large franchise network, this means consistent standards across the country, greater customer trust, and sustainable growth. The Doner Market case demonstrates how working with Getpin can make scaling more transparent and manageable — while creating opportunities for further growth.
