Challenge: Competition and Limited Advertising
After 2022, the private medicine market began to recover, but competition among lab networks grew right along with demand.
For CSD LAB, this came down to one simple fact: patients choose whichever lab they see first on Google.
When the partnership began in 2023, the chain faced several problems:
- A low average location rating — 3.8
- Only 10 new reviews per month across the entire network
- Outdated or inconsistent profiles
- Some locations barely appeared in search at all
The team was spending a lot of time manually updating data and managing dozens of locations.
Solution: Centralized Management with Getpin
CSD LAB chose Getpin — a platform for managing business presence on maps.
After connecting, all location profiles were brought together into a single dashboard, which made it possible to:
- Control all locations from one place
- Quickly update data and business hours
- Standardize names, descriptions, and services
- Manage customer reviews
- Track analytics and visibility on Google
This turned chaotic manual work into a managed, systematic process.
What Was Done
The Getpin team, working alongside CSD LAB, carried out several key steps:
- Location audit
Ratings, search queries, search visibility, and competitor profiles were analyzed. - Profile standardization
Location names, descriptions, photos, logos, and services were updated. - Content and review management
Post publishing, customer communication, and regular profile activity were set up. - Process automation
Updating business hours, content management, and analytics were moved into a centralized format.
Results
Systematic work on online presence delivered a tangible effect.
Key results:
- Reviews increased 130x
- Google Maps impressions: ×2.5
- Mobile Google Search impressions: ×3
- Website clicks: ×2–3
- Calls from Google: nearly ×3
- Directions to branches: +40–50%
This growth correlates directly with in-person visits to branches and demonstrates the real impact of Google Maps on patient flow.
Conclusion
Working with Getpin helped CSD LAB turn Google Maps from a chaotic set of profiles into a managed patient-acquisition channel.
Centralized management of locations, reviews, content, and analytics allowed the chain to:
- Increase search visibility
- Strengthen patient trust
- Systematically manage dozens of branches
For large networks, Google Maps becomes a full-fledged growth channel — especially when paid advertising options are limited.
Want to see how this could work for your network?
Book a demo — we’ll show you how to manage all your locations from a single dashboard and grow client flow from Maps.
