Microsoft is testing the integration of ads into the Bing chatbot šŸ˜

Although Microsoft claims that the ads will be clearly marked and not confused with other responses, there areĀ concerns about the user experience and advertising ethics.

One of the main concerns is that ads may precede organic responses, as in traditional search engine results, which could be particularly unpleasant if users are unaware of it, affecting their trust in the chatbotā€™s responses.

However, on the other hand, advertisers may see the integration as an opportunityĀ to interact more personally withĀ customersĀ through the chatbot system.

Microsoft has stated that itā€™s exploring new opportunities for ad experiences and may addĀ a hover featureĀ that reveals more links from an advertiserā€™s website.Ā 

Microsoft is also consideringĀ sharing ad revenue with partners whose content contributed to the response in Bing Chat.

Interestingly, news of the ads appeared the day after it was reported that Microsoft threatened to cut off access to Bing search data for companies if they try to use it to create their chatbots.

This move shows that Microsoft is not only building and monetizing its own artificial intelligence, but also doing everything possible to protect it from potential competitors.

Although the integration of ads into the Bing chatbot may provide new opportunities for advertisers to attract customers, it also raises certain concerns about the user experience and advertising ethics. Microsoft must be careful about how it integrates adsĀ to maintain user trustĀ andĀ ensure the reliability and impartiality of the chatbotā€™s responses.

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